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“The greatest benefit of cross-promotion is that companies can access an entirely new audience without the cost of creating it themselves,” explains Find A Way Media. We hope these cross-promotion ideas gave you insight into how you can improve your marketing campaign. The exposure from this hour and a half discussion was enormous, which is why I think it’s one of the best cross-promotion ideas out there if you can swing it. Required fields are marked *. When done right, it’s a strategy that can be insanely potent, helping both parties greatly increase their exposure and generate highly targeted leads. Just remember, the goal of collaborating is to create meaningful content together. If you can strike up a relationship with someone like Lal, who has a solid following, you can quickly get your e-commerce company in front of a ton of targeted prospects, while helping someone else out at the same time. That’s big considering they receive nearly 412k monthly views on Pinterest. “Cross-promotion is also typically free, which is what catches the attention of most marketers. When you partner with another business, you need to display each other’s logos on your websites. 7349 VIA PASEO DEL SUR Cobbler’s Choice is a brand that sells premium footwear care products, like leather cleaners, waterproofing sprays, and brushes. Both businesses will benefit from more bookings as a result. To effectively cross-market your property it’s best to go to an expert in the field.
Thursday Boot Company created this post on Instagram, showcasing the Cobbler’s Choice Suede Cleaning Kit. If you’re not up to date across all social media platforms, you’re losing market share. Your email address will not be published. And someone who’s checking out the Cobber’s Choice Instagram page will likely have an interest in top of the line boots and shoes like the ones Thursday Boot Company offers. Here’s another Instagram post from Thursday Boot Company directing their followers to Cobbler’s Choice. Give visitors the product advice they need, when they need it, using on-site messaging. Also, note that this wasn’t a one-off cross-promotion, and it was actually part of a bigger campaign that was massively beneficial for both brands. It’s just a matter of teaming up with the right brand and creating relevant content that both of your audiences are receptive to. As a property host, restaurants and activity-based businesses will be the obvious choices. If there’s enough mutual brand affinity, it’s a win-win, and neither party pays the other.”. For instance, clothing and accessories brand Keep Nature Wild showcased one of their wallets on their Pinterest page. Your business is as likely to receive a booking through a social media recommendation as it is to receive a direct booking. Tim also set it up so that his listeners could get 20 percent off on Madefor monthly plans by entering a promo code. This first strategy is one of the easiest, but also one of the most effective. We ensure our site is bursting with information about what’s happening in your area. I love this cross-promotion because everything flows so naturally. If you have a plan laid out to bring to potential business partners, you are more likely to be successful. Emil is the CMO and co-founder of Sleeknote. It can be an excellent time to freshen up your brand or logo to catch a potential customer’s eye. Thursday Boot Company sells durable yet sophisticated boots and shoes. They also link to the Cobbler’s Choice Instagram account, so its followers can seamlessly learn more about the company and what they have to offer. And here’s the 2019 Gift Guide they created for the Christmas season. He also notified his Instagram audience of 1 million followers about his conversation with Blake on this post. It’s important to understand who will be a good match to cross-promote your business with. You need to reach out to your community of local businesses and assess if any are a good match for collaboration. If you and your business partner can’t build content that adds more value to your product, find another partner who can. The guest house will offer a discount for the restaurant on their booking site, and the restaurant can promote the guest house on their booking site. BoomSTR is a one-stop-shop for all your digital marketing needs. It’s a straightforward way for you to tap into the other brand’s audience to generate valuable, targeted leads, and for them to do the same with your audience. Your email address will not be published. This is a perfect cross-promotion fit because both companies naturally complement one another and logically appeal to each other’s audiences.
When he’s not busy with writing awesome content and building the Sleeknote brand, he spends his time reading blog posts and listening to podcasts. Want to know more? Who is a popular local tour group? Also, notice how Cobbler’s Choice features a well-placed hashtag for Thursday Boot Company, allowing their audience to learn more about this brand of footwear. It’s super simple. In fact, 58 percent of people say they’ve bought an item because of an influencer recommendation within the last six months. Have a meeting and discuss a possible cross-marketing strategy. We will build your business Facebook page, launch your social media Instagram account, and, most importantly, promote your area through regular updates across all social media platforms. Considering they currently have 140k followers and this video has received over 17,000 views, it’s safe to say that this brought some great exposure to Lal’s page for a win-win. I know that I have. Here are five specific cross-promotion ideas that can catapult your e-commerce brand to a new level, along with real-life examples of them in action. It’s a short one minute video that shows the Suede Cleaning Kit in action and demonstrates how it can make a scuffed pair of boots look like a million bucks. In many areas, there are local business network groups. Even large companies focus more attention on social media marketing than traditional sales teams. Cross-promotion is when two brands work together to target each other’s established customer base. Who doesn’t love a win-win situation where both parties walk away in a much better position than they were in before? Podcasts have seen a huge surge in popularity in recent years. We look at cross-promotion ideas to boost your marketing campaign to help you on the road to success. Get access to our free CRO toolkit and skyrocket your organic traffic, on-page conversion rate and more (includes resources not found in the blog post). If your booking page has lots of promotions from local family-friendly restaurants, along with a calendar of local events, that makes it an easy decision for me to take my family to your property. They also allow their readers to get a discount by using promo codes, which I’m sure went over quite well. You need an engaging website that links to your social media. Joining one of these can open up opportunities. A marketing team can promote your property across multiple platforms and remove the headache of trying to manage this alone. She also includes multiple shots of her in the bodysuit, letting her audience see it from different angles. How do you see your partnerships working?
Again, this allows two different companies to capitalize on each other’s audiences and get on the radar of relevant prospects. Cross-promotion is cross-marketing. That’s what women’s clothing and apparel brand Pretty Little Thing does in this example. Save my name, email, and website in this browser for the next time I comment. On the other side of this cross-promotion, Cobbler’s Choice created a post on Instagram, where their WaterProofing Spray is displayed right next to a pair of boots from Thursday Boot Company called “The Duchess.”. The modern marketplace is online, and marketing platform companies understand how to promote in that space. And at the end of the day, that’s the main point of this strategy—two brands leveraging one another’s audience in a way that’s mutually beneficial.
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Which of these cross-promotion ideas are you most interested in trying out? And this no doubt resonated with many of Tim Ferriss’ listeners, boosting the TOMS brand equity, as well as Blake’s new company Madefor.