Australians sure love their extra vowels, so the “Mo” in Movember comes from the word “mustache”. - Terms of use
“I definitely didn’t pay much attention at first because I thought it might just be irritation or something like that. The annual Movember campaign, held in November, is the primary fundraising campaign for the organization.

0:30 . A copywriter and a graphic designer walk into a bar. To close this message, click close. Spend some time viewing the videos and imagery and you’ll notice a few keys themes. Using a humorous take on classic literature, this agency created several hilarious posters in support of the Movember cause. … Whistl really are a perfect doordrop partner, a ‘one stop shop’ providing clients with an all-inclusive service from planning, targeting, creative advice, print and distribution. Movember participants! Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Text vs. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness. IPC cross-border e-commerce shopper survey 2019, Sustainability Measurement and Management System (SMMS), IPC Global Postal Industry Report Key Findings. Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, 2 Amazing Movember Case Studies That Will Make You Grow it Back. The Movember Foundation appointed Magnum as its first Australian PR agency to drive registrations and donations in November 2014. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. With so much user-generated content throughout the month, Movember U.S. did a good job of curating a centralized place for the movement. So, what was fueling the social conversation? A talking puppet can get away with a lot more than say, a person. Mo Sistas also participate in raising funds during Movember. Globally, the number of testicular cancer cases has increased over the past ten years. The Movember Foundation is an Australian based, not for profit, charitable organisation that implements the Movember event each year across the globe. Images: Which Content Format is Effective. By 2018, Movember had over 5 million signups worldwide. - Privacy, By continuing to browse or by clicking “Accept All Cookies,” you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Another serious reality check in men’s health is that men die five years earlier than women on average. 3. 5:42 Movember campaign message even more important during pandemic It’s time to get hairy (for a good cause.) 2. Visit movember.com for guides and ground rules on  how you can get involved in the movement. A true solutions provider. Luckily, after surgery and several rounds of chemotherapy, Doug is now cancer-free.
This year PlayStation chose to join the Movember cause and has announced the official … Since its humble beginnings in 2003, the charity Movember has grown drastically, encouraging people to grow and groom their moustache for the full 30 days of November, whilst raising funds for and awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide. MEDIA The Movember Movement wants to change this sobering fact. The movement aims to raise funds and awareness for men’s health programs supporting the following critical areas: prostate cancer, testicular cancer, mental health issues, and suicide prevention. -The target audience for the campaign was classic ‘blokey blokes’ who are less likely to talk about their issues. MOVEMBER CAMPAIGN The annual Movember campaign, held in November, is the primary fundraising campaign for the organization. Why sixty? While there were many great examples of content throughout the month, Movember’s Moscars crowdsourced video contest and i.d.e.a’s wacky puppet named Harry Mustachio truly bring to life how this charitable movement is generating amazing visual content. I had no idea what was going to happen.

Speaking of creativity, one pattern to note in the Movember campaign is the emergence of variations on the hashtag. From asking for a, “’stash of cash,” to a man, or a the street style video where Harry starts his questioning which celebrity has the better ‘stache with, “mustache you a question,” the videos showcase that it is ok to leverage humor while raising awareness for an important cause. It was vital to keep the momentum going by generating sign-ups to the 2018 campaign in the UK and increase penetration of new donors. on men’s health issues.

In their lifetime, 1 in 9 males will be diagnosed with prostate cancer. Engagement peaked on Mondays, when users were more likely to be in a health-conscious mindset after the weekend. We appointed Whistl to apply their data, insights and analytics to plan and build our doordrop media Movember campaign. 1. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. Campaign objective. Plus, there’s just something about a mustached puppet that welcomes bolder behavior and wacky puns. Share them in a comment below. This website uses cookies to ensure you get the best experience on our website. Doug eventually decided to make an appointment at his college health center after noticing that the lump seems to get bigger. In a recent push to drive awareness with male and female audiences and increase participant sign-ups for various Movember initiatives, the nonprofit turned to GroundTruth to take a data-driven location marketing approach. Why mustache? If you want to edit some sections of the infographics, contact our support team so we can upload the infographics as infographic templates Afterward, you can edit them using our simple infographic maker tool. Host a Mo-ment – Organize a yard sale or sports event, spread the word about men’s health, and ask attendees for donations or to participate in Movember activities.


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